{"id":3415,"date":"2026-03-30T05:21:41","date_gmt":"2026-03-30T05:21:41","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=3415"},"modified":"2026-03-30T05:21:42","modified_gmt":"2026-03-30T05:21:42","slug":"ujm-volume-5-number-1-march-2026","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2026\/03\/30\/ujm-volume-5-number-1-march-2026\/","title":{"rendered":"UJM Volume 5, Number 1, March 2026"},"content":{"rendered":"\n

ISSN: 2814-1490 || E-ISSN: 1595-0743<\/strong>
<\/h2>\n\n\n\n
    \n
  1. Impact of Electronic Payment on the Nigerian Economy: A Case of Selected Deposit Money Banks By Angela Ngunan Atsanan & Mathew Ekundayo Rotim<\/a>i<\/li>\n\n\n\n
  2. Perceptions of Nigeria\u2018s Electoral Brand Image: Evidence from Registered Voters in Benin City By Obadare Olaouwa E. & Odia Edith O.<\/a><\/li>\n\n\n\n
  3. Assessing Nigeria\u2018s Nation Brand Image: A Comparative Analysis of Nigerians and Non-Nigerians\u2018 Perceptions By Odia, Edith O.<\/a><\/li>\n\n\n\n
  4. Brand Equity and Customers\u2018 Loyalty among Passengers of Selected Mass Transit Companies in Enugu State Nigeria By Okereke Obinna, Abonyi Ikechukwu Igwulube & Chime Kenneth<\/a><\/li>\n\n\n\n
  5. Sustainable Business Practices and Financial Performance of Nigerian Banks By Anthony Ekhator Obahiagbon & Christopher Oghionmwen Ighodaro<\/a><\/li>\n\n\n\n
  6. Influencer Partnership and Institution Performance of Private Universities in South-South Nigeria By Monye Michael & Osio Joyce E.<\/a><\/li>\n\n\n\n
  7. The Teamwork Framework: An Organised, Rational, and Knowledge-Driven Model of Collaborative Performance By Bernard Osahon Odiase<\/a><\/li>\n\n\n\n
  8. Customer Support and Satisfaction: Empirical Analysis of Nigerian Deposit Money Banks Customers By Oladipo G. T., Omolekan O. J., Ishola J. A., & Akinsanya, D. O.<\/a><\/li>\n\n\n\n
  9. The Role of Cultural Marketing in Enhancing Consumer Brand Loyalty of Financial Technology Products in Benin City By Waliyu Oladosu Adebayo & Oseyomon E. P.<\/a><\/li>\n\n\n\n
  10. Asset Structure and Financial Firm Performance in Nigeria: The Role of Financial Technology By Eburajolo Ose Courage & Ogiemudia A. Omorose<\/a><\/li>\n\n\n\n
  11. Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms By Ogunmuyiwa Michael Segun, Ariyo Oludayo Olajide & Ayo-Balogun Atinuke Oluwatoyin<\/a><\/li>\n\n\n\n
  12. Developing a Start-Up Lifecycle Framework for Entrepreneurship Pedagogy in Nigeria By Adima Julius Osaremen & Racheal Titi Adima<\/a><\/li>\n\n\n\n
  13. Storage Infrastructure and Management Practices as Determinants of Postharvest Losses and Market Quality of Agricultural Produce in Bida, Niger State, Nigeria By Babatunde Sikiru Bello, Abdulmutalib Adinoyi Abdulsalam & Sunday Tolulope Ogundeji<\/a><\/li>\n\n\n\n
  14. Impact of COVID-19 Pandemic on Capital Structure and Profitability of Listed DMBs in Nigeria By Suleiman Hadiza Ahmed & Hussain Zayyan<\/a><\/li>\n\n\n\n
  15. Board Composition and Financial Statements Fraud Detection among Deposit Money Banks in Nigeria: Evidence from Panel Data Analysis By Samuel Umanah & Paul Efe Ohwojero<\/a><\/li>\n<\/ol>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    ISSN: 2814-1490 || E-ISSN: 1595-0743<\/p>\n","protected":false},"author":1,"featured_media":3355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-3415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editions"],"aioseo_notices":[],"yoast_head":"\nUJM Volume 5, Number 1, March 2026 - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2026\/03\/30\/ujm-volume-5-number-1-march-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UJM Volume 5, Number 1, March 2026 - 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