{"id":3404,"date":"2026-03-30T05:05:59","date_gmt":"2026-03-30T05:05:59","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=3404"},"modified":"2026-03-30T05:06:00","modified_gmt":"2026-03-30T05:06:00","slug":"technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2026\/03\/30\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\/","title":{"rendered":"Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><sup>1<\/sup><strong>OGUNMUYIWA Michael Segun Ph.D<\/strong><br>ORCID-ID:0000-0002-5966-9345<br><br><strong><sup>2<\/sup>ARIYO Oludayo. Olajide Ph.D <\/strong><br>ORCID-ID:0000-0002-2178-3687<br><br><sup>3<\/sup><strong>AYO-BALOGUN Atinuke Oluwatoyin<\/strong><br>ORCID: 0000-0001-8082-9780<br><br><sup>1,2,3<\/sup>Department of Business Administration<br>Olabisi Onabanjo University, P.M.B 2002,<br>Ago-Iwoye, Ogun State, Nigeria<\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p>This paper examines the connexion between transferring of technology and market development, and focuses specifically on the mediating impact of Artificial Intelligence (AI). In particular, the paper explores the role of knowledge sharing, skill sharing, and innovation diffusion as the key dimensions of technology transfer in promoting market growth by using AIdriven tools, namely, automation and predictive analytics. The descriptive survey research design was embraced and the sample was limited to the senior staff and executives of Cadbury Plc, Nigeria. Out of the 850 combined employees, a population of 381 respondents was selected using the Raosoft formula. A regression analysis was used to analyse data collected using a structured questionnaire. The findings show that knowledge sharing, skill sharing, and diffusion of innovation have strong predictive ability of market growth. The results also indicate that the use of AI technologies positively influences the effects of technology transfer through automation and predictive analytics, which increase the level of organisational decision-making and competitiveness. In general, the paper reveals the strategic value of efficient technology transfer processes and AI integration in innovation and market growth in the future. It is suggested that the study recommends organisations to constantly monitor and reinforce their technology transfer processes, and incorporate AI-based tools to stay competitive in the ever-changing business environment.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Technology transfer, Knowledge transfer, Skill transfer, Innovation diffusion, Market Growth, Artificial Intelligence<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2026\/03\/2026-UJM-Vol-5-No.1-31.03.2026-212-228.pdf\">DOWNLOAD FULL TEXT IN PDF<\/a><\/strong><br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1OGUNMUYIWA Michael Segun Ph.DORCID-ID:0000-0002-5966-9345 2ARIYO Oludayo. Olajide Ph.D ORCID-ID:0000-0002-2178-3687 3AYO-BALOGUN Atinuke OluwatoyinORCID: 0000-0001-8082-9780 1,2,3Department of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[256,612,613],"tags":[253,607,610,611,609,608],"class_list":["post-3404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-market-growth","category-technology-transfer","tag-artificial-intelligence","tag-innovation-diffusion","tag-knowledge-transfer","tag-market-growth","tag-skill-transfer","tag-technology-transfer"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2026\/03\/30\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"1OGUNMUYIWA Michael Segun Ph.DORCID-ID:0000-0002-5966-9345 2ARIYO Oludayo. Olajide Ph.D ORCID-ID:0000-0002-2178-3687 3AYO-BALOGUN Atinuke OluwatoyinORCID: 0000-0001-8082-9780 1,2,3Department of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2026\/03\/30\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T05:05:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T05:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2026\/03\/ujm_vol_5_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1378\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2026\\\/03\\\/30\\\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2026\\\/03\\\/30\\\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms\",\"datePublished\":\"2026-03-30T05:05:59+00:00\",\"dateModified\":\"2026-03-30T05:06:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2026\\\/03\\\/30\\\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\\\/\"},\"wordCount\":283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2026\\\/03\\\/30\\\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ujm_vol_5_1.png\",\"keywords\":[\"Artificial Intelligence\",\"Innovation diffusion\",\"Knowledge transfer\",\"Market Growth\",\"Skill transfer\",\"Technology transfer\"],\"articleSection\":[\"Artificial Intelligence\",\"Market Growth\",\"Technology Transfer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2026\\\/03\\\/30\\\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2026\\\/03\\\/30\\\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2026\\\/03\\\/30\\\/technology-transfer-and-market-growth-the-mediating-role-of-artificial-intelligence-in-nigerian-manufacturing-firms\\\/\",\"name\":\"Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms - 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