{"id":3242,"date":"2025-10-02T05:58:06","date_gmt":"2025-10-02T05:58:06","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=3242"},"modified":"2025-10-02T05:58:07","modified_gmt":"2025-10-02T05:58:07","slug":"loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/","title":{"rendered":"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Christopher A. Osayande* <br>Prof. Patrick Ehi Oseyomon<\/strong><br>Department of Marketing, Faculty of Management Sciences<br>University of Benin, Benin City<br>*For correspondence, email: christopher.osayande@uniben.edu<\/p>\n\n\n\n<p>Abstract<br><br>The Nigerian mobile telecommunications industry is highly competitive, with numerous players vying for market share. In this context, customer retention has become a crucial strategy for telecom companies to maintain their customer base and drive long-term growth (Hogan &amp; Sathy, 2022). This study investigates the impact of loyalty programs on customer retention in the Nigerian telecom sector, with a focus on understanding how loyalty programs can be leveraged to enhance customer retention. A quantitative research design was employed to examine the relationship between loyalty programs and customer retention. According to Leiter and Maslach (2024), research designs that incorporate quantitative methods are effective in studying customer behavior. The study collected data from telecom subscribers in Nigeria and analyzed the impact of loyalty programs on customer retention. The findings reveal a significant positive relationship between loyalty programs and customer retention, with personalized rewards and tiered structures increasing customer retention rates. The study collected data from telecom subscribers in Nigeria and analyzed the impact of loyalty programs on customer retention. The findings show that personalization (\u03b2 = 0.220, p = 0.003), loyalty programs (\u03b2 = 0.380, p = 0.004), rewards and incentives (\u03b2 = 0.330, p = 0.000), and tiered structure (\u03b2 = 0.310, p = 0.000) have a significant positive relationship with customer retention. The coefficients indicate that loyalty programs have the strongest impact on customer retention, followed by rewards and incentives, tiered structure, and personalization (Harris, 2020). These findings have practical implications for telecom companies in Nigeria, highlighting the importance of implementing effective loyalty programs to drive customer retention.<br><br><strong>Keywords:<\/strong> Loyalty Programmes, Customer Retention, Service Quality, Customer Satisfaction, Brand Equity, Telecommunications Industry.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/10\/2025-UJM-Vol-4-No.3-30.09.2025-83-104.pdf\">DOWNLOAD FULL TEXT IN PDF<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christopher A. Osayande* Prof. Patrick Ehi OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[186,407],"tags":[404,210,235,405,237,406],"class_list":["post-3242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-loyalty","category-customer-retention","tag-brand-equity","tag-customer-retention","tag-customer-satisfaction","tag-loyalty-programmes","tag-service-quality","tag-telecommunications-industry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"Christopher A. Osayande* Prof. Patrick Ehi OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-02T05:58:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T05:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/10\/ujm_vol_4_3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1416\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit\",\"datePublished\":\"2025-10-02T05:58:06+00:00\",\"dateModified\":\"2025-10-02T05:58:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/\"},\"wordCount\":291,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/ujm_vol_4_3.png\",\"keywords\":[\"Brand Equity\",\"customer retention\",\"Customer satisfaction\",\"Loyalty Programmes\",\"Service quality\",\"Telecommunications Industry.\"],\"articleSection\":[\"Brand Loyalty\",\"Customer Retention\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/\",\"name\":\"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit - Uniben Journal of Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/ujm_vol_4_3.png\",\"datePublished\":\"2025-10-02T05:58:06+00:00\",\"dateModified\":\"2025-10-02T05:58:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/ujm_vol_4_3.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/ujm_vol_4_3.png\",\"width\":1416,\"height\":424,\"caption\":\"UJM Vol 4 banner image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/10\\\/02\\\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ujm.com.ng\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"name\":\"Uniben Journal of Marketing\",\"description\":\"Leaders in Marketing Education ISSN: 2814-1490\",\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ujm.com.ng\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\",\"name\":\"Uniben Journal of Marketing\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"width\":94,\"height\":93,\"caption\":\"Uniben Journal of Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\",\"name\":\"osaifo.osigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"caption\":\"osaifo.osigo\"},\"sameAs\":[\"https:\\\/\\\/ujm.com.ng\"],\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/author\\\/osaifo-osigo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit - Uniben Journal of Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/","og_locale":"en_US","og_type":"article","og_title":"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit - Uniben Journal of Marketing","og_description":"Christopher A. Osayande* Prof. Patrick Ehi OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, [&hellip;]","og_url":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/","og_site_name":"Uniben Journal of Marketing","article_published_time":"2025-10-02T05:58:06+00:00","article_modified_time":"2025-10-02T05:58:07+00:00","og_image":[{"width":1416,"height":424,"url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/10\/ujm_vol_4_3.png","type":"image\/png"}],"author":"osaifo.osigo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osaifo.osigo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/#article","isPartOf":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/"},"author":{"name":"osaifo.osigo","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06"},"headline":"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit","datePublished":"2025-10-02T05:58:06+00:00","dateModified":"2025-10-02T05:58:07+00:00","mainEntityOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/"},"wordCount":291,"commentCount":0,"publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/10\/ujm_vol_4_3.png","keywords":["Brand Equity","customer retention","Customer satisfaction","Loyalty Programmes","Service quality","Telecommunications Industry."],"articleSection":["Brand Loyalty","Customer Retention"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/","url":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/","name":"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit - Uniben Journal of Marketing","isPartOf":{"@id":"https:\/\/ujm.com.ng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/#primaryimage"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/10\/ujm_vol_4_3.png","datePublished":"2025-10-02T05:58:06+00:00","dateModified":"2025-10-02T05:58:07+00:00","breadcrumb":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/#primaryimage","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/10\/ujm_vol_4_3.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/10\/ujm_vol_4_3.png","width":1416,"height":424,"caption":"UJM Vol 4 banner image"},{"@type":"BreadcrumbList","@id":"https:\/\/ujm.com.ng\/index.php\/2025\/10\/02\/loyalty-programmes-and-customer-retention-on-mobile-telecommunication-product-in-benin-cit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ujm.com.ng\/"},{"@type":"ListItem","position":2,"name":"Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit"}]},{"@type":"WebSite","@id":"https:\/\/ujm.com.ng\/#website","url":"https:\/\/ujm.com.ng\/","name":"Uniben Journal of Marketing","description":"Leaders in Marketing Education ISSN: 2814-1490","publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ujm.com.ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ujm.com.ng\/#organization","name":"Uniben Journal of Marketing","url":"https:\/\/ujm.com.ng\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","width":94,"height":93,"caption":"Uniben Journal of Marketing"},"image":{"@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06","name":"osaifo.osigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","caption":"osaifo.osigo"},"sameAs":["https:\/\/ujm.com.ng"],"url":"https:\/\/ujm.com.ng\/index.php\/author\/osaifo-osigo\/"}]}},"_links":{"self":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=3242"}],"version-history":[{"count":2,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3242\/revisions"}],"predecessor-version":[{"id":3244,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3242\/revisions\/3244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media\/3202"}],"wp:attachment":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=3242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/categories?post=3242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/tags?post=3242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}