{"id":3055,"date":"2025-04-06T09:39:16","date_gmt":"2025-04-06T09:39:16","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=3055"},"modified":"2025-04-06T13:47:55","modified_gmt":"2025-04-06T13:47:55","slug":"marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/","title":{"rendered":"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\"><strong>Effiom Effiom Inameti Ph.D.* <br>&amp; <br>Dick Diepriye I. J. Ph.D<\/strong><br>Department of Entrepreneurship and Marketing<br>Faculty of Management Sciences<br>Federal University Otuoke, Bayelsa State, Nigeria<br>*For correspondence, email: inametiee@fuotuoke.edu.ng<\/p>\n\n\n\n<p><strong>Abstract<\/strong><br>Higher brand awareness and a wider pool of potential students are typically displayed by universities with robust online presences, interesting content, and focused advertising strategies. The purpose of this study was to investigate how the digitalization of marketing strategies affected the brand awareness of a few private universities in south-south Nigeria. Four research hypotheses were put to the test. The study was driven by the Theory of Planned Behavior (TPB). A cross-sectional online survey design was used. The study&#8217;s participants were nineteen (19) private universities that were authorized by the NUC. Using Cochran&#8217;s formula, a sample size of 384 respondents were selected from an unlimited population. The research tool was a structured questionnaire with a 5-point Likert scale. For data analysis, the multiple regression analytical tool was used with the help of SPSS version 23. According to the study, private universities&#8217; brand awareness is positively impacted by the four aspects of digital marketing strategy that were taken into account. Therefore, in order to reach a larger audience of potential students, we suggested, among other things, that universities give priority to digital marketing tactics like social media marketing, search engine optimization, and content marketing.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> marketing strategy, brand awareness, private universities, digitalization<br><br><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/2025-UJM-Vol-4-No.1-31.03.2025-56-69.pdf\">DOWNLOAD FULL TEXT IN PDF<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effiom Effiom Inameti Ph.D.* &amp; Dick Diepriye I. J. Ph.DDepartment of Entrepreneurship and MarketingFaculty of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[181,206],"tags":[204,203,205],"class_list":["post-3055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization","category-marketing-strategies","tag-brand-awareness","tag-marketing-strategy","tag-private-universities"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"Effiom Effiom Inameti Ph.D.* &amp; Dick Diepriye I. J. Ph.DDepartment of Entrepreneurship and MarketingFaculty of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-06T09:39:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-06T13:47:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/mkt-vol-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective\",\"datePublished\":\"2025-04-06T09:39:16+00:00\",\"dateModified\":\"2025-04-06T13:47:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/\"},\"wordCount\":251,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/mkt-vol-4-e1743959977101.jpg\",\"keywords\":[\"brand awareness\",\"marketing strategy\",\"private universities\"],\"articleSection\":[\"Digitalization\",\"Marketing Strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/\",\"name\":\"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective - Uniben Journal of Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/mkt-vol-4-e1743959977101.jpg\",\"datePublished\":\"2025-04-06T09:39:16+00:00\",\"dateModified\":\"2025-04-06T13:47:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/mkt-vol-4-e1743959977101.jpg\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/mkt-vol-4-e1743959977101.jpg\",\"width\":1640,\"height\":648,\"caption\":\"UJM volume 4 Number 1 banner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ujm.com.ng\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"name\":\"Uniben Journal of Marketing\",\"description\":\"Leaders in Marketing Education ISSN: 2814-1490\",\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ujm.com.ng\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\",\"name\":\"Uniben Journal of Marketing\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"width\":94,\"height\":93,\"caption\":\"Uniben Journal of Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\",\"name\":\"osaifo.osigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"caption\":\"osaifo.osigo\"},\"sameAs\":[\"https:\\\/\\\/ujm.com.ng\"],\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/author\\\/osaifo-osigo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective - Uniben Journal of Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective - Uniben Journal of Marketing","og_description":"Effiom Effiom Inameti Ph.D.* &amp; Dick Diepriye I. J. Ph.DDepartment of Entrepreneurship and MarketingFaculty of [&hellip;]","og_url":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/","og_site_name":"Uniben Journal of Marketing","article_published_time":"2025-04-06T09:39:16+00:00","article_modified_time":"2025-04-06T13:47:55+00:00","og_image":[{"width":1640,"height":694,"url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/mkt-vol-4.jpg","type":"image\/jpeg"}],"author":"osaifo.osigo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osaifo.osigo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/#article","isPartOf":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/"},"author":{"name":"osaifo.osigo","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06"},"headline":"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective","datePublished":"2025-04-06T09:39:16+00:00","dateModified":"2025-04-06T13:47:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/"},"wordCount":251,"commentCount":0,"publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/mkt-vol-4-e1743959977101.jpg","keywords":["brand awareness","marketing strategy","private universities"],"articleSection":["Digitalization","Marketing Strategies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/","url":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/","name":"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective - Uniben Journal of Marketing","isPartOf":{"@id":"https:\/\/ujm.com.ng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/#primaryimage"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/mkt-vol-4-e1743959977101.jpg","datePublished":"2025-04-06T09:39:16+00:00","dateModified":"2025-04-06T13:47:55+00:00","breadcrumb":{"@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/#primaryimage","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/mkt-vol-4-e1743959977101.jpg","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/mkt-vol-4-e1743959977101.jpg","width":1640,"height":648,"caption":"UJM volume 4 Number 1 banner"},{"@type":"BreadcrumbList","@id":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/marketing-strategy-and-brand-awareness-of-selected-private-universities-in-south-south-nigeria-a-digitalization-perspective\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ujm.com.ng\/"},{"@type":"ListItem","position":2,"name":"Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective"}]},{"@type":"WebSite","@id":"https:\/\/ujm.com.ng\/#website","url":"https:\/\/ujm.com.ng\/","name":"Uniben Journal of Marketing","description":"Leaders in Marketing Education ISSN: 2814-1490","publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ujm.com.ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ujm.com.ng\/#organization","name":"Uniben Journal of Marketing","url":"https:\/\/ujm.com.ng\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","width":94,"height":93,"caption":"Uniben Journal of Marketing"},"image":{"@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06","name":"osaifo.osigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","caption":"osaifo.osigo"},"sameAs":["https:\/\/ujm.com.ng"],"url":"https:\/\/ujm.com.ng\/index.php\/author\/osaifo-osigo\/"}]}},"_links":{"self":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=3055"}],"version-history":[{"count":2,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3055\/revisions"}],"predecessor-version":[{"id":3089,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3055\/revisions\/3089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media\/3040"}],"wp:attachment":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=3055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/categories?post=3055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/tags?post=3055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}