{"id":3047,"date":"2025-04-06T09:11:33","date_gmt":"2025-04-06T09:11:33","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=3047"},"modified":"2025-04-06T13:42:41","modified_gmt":"2025-04-06T13:42:41","slug":"distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\/","title":{"rendered":"Distribution Strategy and Consumer Satisfaction in Manufacturing Firms"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\"><strong>IMOUOKHOME Ebun O. (Ph.D.)<\/strong><br>Department of Marketing, Faculty of Management Sciences,<br>University of Benin, Benin-City, Edo State <br>For correspondence, email: ebun.imouokhome@uniben.edu<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Abstract<\/strong><br>The study examined distribution strategies and consumer satisfaction in manufacturing firms; A Study of Unilorin Bakery. The study&#8217;s objective is to determine the effect of selective distribution on customer satisfaction among students towards the University of Ilorin Bakery. The study used a survey research design. The study covered the students of the University of Ilorin, Ilorin, Kwara State; the population for the study was 49,153. Taro Yamane&#8217;s method of determining sample size was used to arrive at 396 sample size. Simple linear regression was used in testing the hypotheses at a 0.05 significant level. The study&#8217;s results show that selective distribution has a significant impact on customer satisfaction among students towards the University of Ilorin Bakery, with a significant level of 0.001, which is less than 0.05 alpha values. The study concluded that distribution strategies have a significant effect on customer satisfaction among students towards Unilorin Bakery. Therefore, the study recommended that Unilorin Bakery concentrate its efforts on brand promotion through a selective distribution strategy since it allows customers to make more informed purchasing decisions that can result in higher satisfaction with their choices and ultimately bring about customer satisfaction.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Distribution, Selective, Strategy, Customer, Satisfaction.<br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/2025-UJM-Vol-4-No.1-31.03.2025-19-30.pdf\">DOWNLOAD FULL TEXT IN PDF<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMOUOKHOME Ebun O. (Ph.D.)Department of Marketing, Faculty of Management Sciences,University of Benin, Benin-City, Edo State [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[149,194],"tags":[39,191,193,192],"class_list":["post-3047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-satisfaction","category-distribution-strategy","tag-customer","tag-distribution","tag-selective","tag-strategy"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distribution Strategy and Consumer Satisfaction in Manufacturing Firms - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Distribution Strategy and Consumer Satisfaction in Manufacturing Firms - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"IMOUOKHOME Ebun O. (Ph.D.)Department of Marketing, Faculty of Management Sciences,University of Benin, Benin-City, Edo State [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2025\/04\/06\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-06T09:11:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-06T13:42:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2025\/04\/mkt-vol-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Distribution Strategy and Consumer Satisfaction in Manufacturing Firms\",\"datePublished\":\"2025-04-06T09:11:33+00:00\",\"dateModified\":\"2025-04-06T13:42:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\\\/\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/mkt-vol-4-e1743959977101.jpg\",\"keywords\":[\"Customer\",\"Distribution\",\"Selective\",\"Strategy\"],\"articleSection\":[\"Customer Satisfaction\",\"Distribution Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2025\\\/04\\\/06\\\/distribution-strategy-and-consumer-satisfaction-in-manufacturing-firms\\\/\",\"name\":\"Distribution Strategy and Consumer Satisfaction in Manufacturing Firms - 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