{"id":3015,"date":"2024-12-31T11:09:06","date_gmt":"2024-12-31T11:09:06","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=3015"},"modified":"2024-12-31T11:09:06","modified_gmt":"2024-12-31T11:09:06","slug":"assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/","title":{"rendered":"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State"},"content":{"rendered":"\n

Bello Kamal Asola PhD1*<\/sup>
Aliyu Abdulrafih Olokonla2<\/sup>
Abdulkareem Roheemat Busayo<\/strong>3<\/sup>
1<\/sub>Department of Marketing, Faculty of Management Science
University of Ilorin. Ilorin Kwara State
2<\/sup>Department of Marketing, School of Business and Management Studies
Federal Polytechnic, Offa, Kwara State
3<\/sup>Department of Marketing, Institute of finance and Management Studies
Kwara State Polytechnic, Ilorin, Kwara State
*For correspondence, email: bello.ka@unilorin.edu.ng<\/p>\n\n\n\n

Abstract<\/strong><\/p>\n\n\n\n

Hospitality industry comprising hotels, restaurants and various tourism services, which has long been a cornerstone of economic activities globally and locally, Modern consumers are increasingly using digital platforms to make decisions about where to stay, eat, and visit. Specifically, the study determined: the impact of social media engagement on brand awareness in hospitality industry in Ilorin Metropolis, and also examined the effect of web engagement in increasing booking rate in hospitality industry in Ilorin Metropolis. A sample size of 320 customers of E-phoenix, Princess Hotels, and Whitefield Hotels was selected. Questionnaire was used to collect data and multiple regression was employed to analyse the data collected. Findings revealed that social media engagement significantly enhances brand awareness, with a strong positive correlation (R = 0.859, R\u00b2 = 0.738) Similarly, web engagement was found to influence booking rates positively, supported by a moderate correlation (R = 0.637, R\u00b2 = 0.405) The study recommended that enhancing social media strategies, optimizing website experiences to capitalize on digital opportunities in the dynamic hospitality market.<\/p>\n\n\n\n

Keywords:<\/strong> Digital Marketing Strategies, Hospitality Industry, Social Media Engagement, Web Engagement, Customer Patronage<\/p>\n\n\n\n

DOWNLOAD FULL TEXT IN PDF<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bello Kamal Asola PhD1*Aliyu Abdulrafih Olokonla2Abdulkareem Roheemat Busayo31Department of Marketing, Faculty of Management Science University […]<\/p>\n","protected":false},"author":1,"featured_media":3016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,146,147],"tags":[],"class_list":["post-3015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-relationship-management","category-digital-marketing","category-social-media-marketing"],"aioseo_notices":[],"yoast_head":"\nAssessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"Bello Kamal Asola PhD1*Aliyu Abdulrafih Olokonla2Abdulkareem Roheemat Busayo31Department of Marketing, Faculty of Management Science University […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-31T11:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"786\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State\",\"datePublished\":\"2024-12-31T11:09:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/\"},\"wordCount\":264,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ujm-cover-14.jpg\",\"articleSection\":[\"Customer Relationship Management\",\"Digital Marketing\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/\",\"name\":\"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State - Uniben Journal of Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ujm-cover-14.jpg\",\"datePublished\":\"2024-12-31T11:09:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ujm-cover-14.jpg\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ujm-cover-14.jpg\",\"width\":1640,\"height\":786},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ujm.com.ng\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"name\":\"Uniben Journal of Marketing\",\"description\":\"Leaders in Marketing Education ISSN: 2814-1490\",\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ujm.com.ng\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\",\"name\":\"Uniben Journal of Marketing\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"width\":94,\"height\":93,\"caption\":\"Uniben Journal of Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\",\"name\":\"osaifo.osigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"caption\":\"osaifo.osigo\"},\"sameAs\":[\"https:\\\/\\\/ujm.com.ng\"],\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/author\\\/osaifo-osigo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State - Uniben Journal of Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/","og_locale":"en_US","og_type":"article","og_title":"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State - Uniben Journal of Marketing","og_description":"Bello Kamal Asola PhD1*Aliyu Abdulrafih Olokonla2Abdulkareem Roheemat Busayo31Department of Marketing, Faculty of Management Science University […]","og_url":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/","og_site_name":"Uniben Journal of Marketing","article_published_time":"2024-12-31T11:09:06+00:00","og_image":[{"width":1640,"height":786,"url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-14.jpg","type":"image\/jpeg"}],"author":"osaifo.osigo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osaifo.osigo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/#article","isPartOf":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/"},"author":{"name":"osaifo.osigo","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06"},"headline":"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State","datePublished":"2024-12-31T11:09:06+00:00","mainEntityOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/"},"wordCount":264,"commentCount":0,"publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-14.jpg","articleSection":["Customer Relationship Management","Digital Marketing","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/","url":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/","name":"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State - Uniben Journal of Marketing","isPartOf":{"@id":"https:\/\/ujm.com.ng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/#primaryimage"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-14.jpg","datePublished":"2024-12-31T11:09:06+00:00","breadcrumb":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/#primaryimage","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-14.jpg","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-14.jpg","width":1640,"height":786},{"@type":"BreadcrumbList","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/assessing-the-impact-of-digital-marketing-strategies-on-customer-patronage-in-the-hotel-industry-a-case-study-of-ilorin-south-local-government-area-kwara-state\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ujm.com.ng\/"},{"@type":"ListItem","position":2,"name":"Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State"}]},{"@type":"WebSite","@id":"https:\/\/ujm.com.ng\/#website","url":"https:\/\/ujm.com.ng\/","name":"Uniben Journal of Marketing","description":"Leaders in Marketing Education ISSN: 2814-1490","publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ujm.com.ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ujm.com.ng\/#organization","name":"Uniben Journal of Marketing","url":"https:\/\/ujm.com.ng\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","width":94,"height":93,"caption":"Uniben Journal of Marketing"},"image":{"@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06","name":"osaifo.osigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","caption":"osaifo.osigo"},"sameAs":["https:\/\/ujm.com.ng"],"url":"https:\/\/ujm.com.ng\/index.php\/author\/osaifo-osigo\/"}]}},"_links":{"self":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=3015"}],"version-history":[{"count":2,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3015\/revisions"}],"predecessor-version":[{"id":3018,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/3015\/revisions\/3018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media\/3016"}],"wp:attachment":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=3015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/categories?post=3015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/tags?post=3015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}