{"id":2962,"date":"2024-12-31T10:43:03","date_gmt":"2024-12-31T10:43:03","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=2962"},"modified":"2024-12-31T10:43:03","modified_gmt":"2024-12-31T10:43:03","slug":"moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/","title":{"rendered":"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Butali Usman*<br>Prof. Bintu Mustapha<br>Dr Solomon Ali Balami<\/strong><br>Department of Marketing <br>Faculty of Management Sciences, University of Maiduguri, Maiduguri Borno State, Nigeria.<br>*For correspondence, email: butaliusman@unimaid.edu.ng<\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p>This study examined the moderating influence of word-of-mouth on the relationship between customer-perceived risks and online purchase intention. To accomplish the study&#8217;s objectives, a quantitative cross-sectional survey was implemented targeting 2390 employees of Yobe State University Damaturu and Federal University Gashua in Yobe State. A total sample size of 510 was utilised, with primary data gathered through purposive sampling using structured questionnaires. 347 valid responses were recorded and analysed using PLS-SEM with SmartPLS 3.0 software. The results indicated that perceived product performance risk has a significant negative relationship with online purchase intention; perceived financial risk has a negative but statistically insignificant relationship with online purchase intention; word-of-mouth has a significant positive influence on online purchase intention and significantly moderated the relationship between perceived financial risk and online purchase intention. Consequently, it is recommended that online marketers elicit positive word-of-mouth by exciting customers by delivering superior products and services that can exceed customers\u2018 expectations.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Delivery Risk, Financial Risk, Online Purchase Intention, Product Risk, Word-of-Mouth<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/2024-UJM-Vol-3-No.3-30.12.2024-34-51.pdf\"><strong>DOWNLOAD FULL TEXT IN PDF<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Butali Usman*Prof. Bintu MustaphaDr Solomon Ali BalamiDepartment of Marketing Faculty of Management Sciences, University of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,146],"tags":[],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisement","category-digital-marketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"Butali Usman*Prof. Bintu MustaphaDr Solomon Ali BalamiDepartment of Marketing Faculty of Management Sciences, University of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-31T10:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"743\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria\",\"datePublished\":\"2024-12-31T10:43:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/\"},\"wordCount\":214,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ujm-cover-3.jpg\",\"articleSection\":[\"Advertisement\",\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/\",\"name\":\"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria - Uniben Journal of Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ujm-cover-3.jpg\",\"datePublished\":\"2024-12-31T10:43:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ujm-cover-3.jpg\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ujm-cover-3.jpg\",\"width\":1640,\"height\":743},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/12\\\/31\\\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ujm.com.ng\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"name\":\"Uniben Journal of Marketing\",\"description\":\"Leaders in Marketing Education ISSN: 2814-1490\",\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ujm.com.ng\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\",\"name\":\"Uniben Journal of Marketing\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"width\":94,\"height\":93,\"caption\":\"Uniben Journal of Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\",\"name\":\"osaifo.osigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"caption\":\"osaifo.osigo\"},\"sameAs\":[\"https:\\\/\\\/ujm.com.ng\"],\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/author\\\/osaifo-osigo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria - Uniben Journal of Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/","og_locale":"en_US","og_type":"article","og_title":"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria - Uniben Journal of Marketing","og_description":"Butali Usman*Prof. Bintu MustaphaDr Solomon Ali BalamiDepartment of Marketing Faculty of Management Sciences, University of [&hellip;]","og_url":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/","og_site_name":"Uniben Journal of Marketing","article_published_time":"2024-12-31T10:43:03+00:00","og_image":[{"width":1640,"height":743,"url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-3.jpg","type":"image\/jpeg"}],"author":"osaifo.osigo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osaifo.osigo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/#article","isPartOf":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/"},"author":{"name":"osaifo.osigo","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06"},"headline":"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria","datePublished":"2024-12-31T10:43:03+00:00","mainEntityOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/"},"wordCount":214,"commentCount":0,"publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-3.jpg","articleSection":["Advertisement","Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/","url":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/","name":"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria - Uniben Journal of Marketing","isPartOf":{"@id":"https:\/\/ujm.com.ng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/#primaryimage"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-3.jpg","datePublished":"2024-12-31T10:43:03+00:00","breadcrumb":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/#primaryimage","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-3.jpg","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/12\/ujm-cover-3.jpg","width":1640,"height":743},{"@type":"BreadcrumbList","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/12\/31\/moderating-influence-of-word-of-mouth-on-the-relationship-between-customer-perceived-risks-and-online-purchase-intention-in-yobe-state-nigeria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ujm.com.ng\/"},{"@type":"ListItem","position":2,"name":"Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria"}]},{"@type":"WebSite","@id":"https:\/\/ujm.com.ng\/#website","url":"https:\/\/ujm.com.ng\/","name":"Uniben Journal of Marketing","description":"Leaders in Marketing Education ISSN: 2814-1490","publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ujm.com.ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ujm.com.ng\/#organization","name":"Uniben Journal of Marketing","url":"https:\/\/ujm.com.ng\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","width":94,"height":93,"caption":"Uniben Journal of Marketing"},"image":{"@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06","name":"osaifo.osigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","caption":"osaifo.osigo"},"sameAs":["https:\/\/ujm.com.ng"],"url":"https:\/\/ujm.com.ng\/index.php\/author\/osaifo-osigo\/"}]}},"_links":{"self":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=2962"}],"version-history":[{"count":2,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2962\/revisions"}],"predecessor-version":[{"id":2966,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2962\/revisions\/2966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media\/2963"}],"wp:attachment":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=2962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/categories?post=2962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/tags?post=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}