{"id":2879,"date":"2024-10-08T16:33:16","date_gmt":"2024-10-08T16:33:16","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=2879"},"modified":"2024-10-14T16:50:37","modified_gmt":"2024-10-14T16:50:37","slug":"ujm-volume-3-number-2-september-2024-special-edition","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2024\/10\/08\/ujm-volume-3-number-2-september-2024-special-edition\/","title":{"rendered":"UJM Volume 3, Number 2, September 2024 (Special Edition)"},"content":{"rendered":"\n
    \n
  1. Customer Relationship Management Practices and Loyalty to Fashion Outfits among Students at Auchi Polytechnic MAMUDU Oshiozekha Ganiyu & OGEDENGBE Frank Alaba<\/a><\/li>\n\n\n\n
  2. Digital Marketing and Performance of Small and Medium Scale Enterprises in University of Benin : BY DJAINO Omote Victor and ONUORAH Mmesoma Blessing<\/a><\/li>\n\n\n\n
  3. Social Media Marketing: A Tool for Real Estate Business Transformation BY OPELE Adedayo Mathias, ODUWOLE Abiodun Ayodeji & SALAWU Lateef Olamilekan<\/a><\/li>\n\n\n\n
  4. Efficacy of Service Recovery Strategies on Customer Satisfaction in the Hospitality Industry: A Scoping Review BY JATTO AbdulMajeed Adewale, GBADEYAN Rotimi Ayodele, & ZUBAIR Oluwatosin Sidiquat<\/a><\/li>\n\n\n\n
  5. Ethical Consumerism on Consumers Purchase Intentions and Actual Purchase Behaviours : BY OLASEHINDE Sunday Adeniyi, ONIBON Modupe Titilayo Grace, SOLANKE Festus Taiwo, EBHOAYE Solomon Ogiedo; OLADEJO Aderonke Sakirat & ABU Naomi<\/a><\/li>\n\n\n\n
  6. Consumer Buying Decision Drivers of Seasoning Cube Brands in Aba Metropolis : BY OKOLO Amaka Nwakego & KALU Alexanda Ogbonna Udu<\/a><\/li>\n\n\n\n
  7. Football Club Brand Image and Fan Loyalty among University Students : BY ERUKAYE Omosegho Jennifer & ODIA Edith O.<\/a><\/li>\n\n\n\n
  8. Social Media Advertising and Customer Retention in Suntrust Microfinance Bank in Lagos State, Nigeria : BY AFOLAYAN Anthony, Kehinde, ADEYEMI Emmanuel Adeyemi, ISHOLA James Aransiola & ADEOTI Bunmi Sarah<\/a><\/li>\n\n\n\n
  9. Content Marketing Strategy and Customer Acquisition Costs in Lapo Microfinance Bank, Lagos State, Nigeria : ADEYEMI Emmanuel Adeyemi, ISHOLA James Aransiola, AFOLAYAN Anthony, Kehinde & ADEOTI Bunmi Sarah<\/a><\/li>\n\n\n\n
  10. Relationship Marketing and Customers\u2018 Loyalty in the Hospitality Industry : BY JATAU Babuji Ibrahim, MANI Umma A. U., & KWAJAFFA Bitrus Fulani<\/a><\/li>\n\n\n\n
  11. Micro, Small and Medium Scale Enterprises Digitalisation Practices and Performance in Kogi State in Post COVID-19 Era : BY ROTIMI Mathew Ekundayo, ADEKUNLE Simon Ayo, UDI Joshua, ROTIMI Grace Gift, IREFIN David, & KOLAWOLE Isiaka Olayinka<\/a><\/li>\n\n\n\n
  12. Unorthodox Creative Marketing and Repeat Purchase in Hospitality Industry in Benin City
    IROBUN Uyi Julius & IWENYA Rita Oghomwen<\/a><\/li>\n\n\n\n
  13. Market Share, Cost Leadership Strategy, and Threat of New Entrants in the Consumer Products Industry in Nigeria : BY OLADIPO Jacob Olubukola & SANGODOYIN Oluranti Olukemi<\/a><\/li>\n\n\n\n
  14. Talent Management Strategies for Enhancing Employee Commitment in Selected Banks in Ondo State, Nigeria : BY BATURE Nana Usman & ONIBON Modupe Titilayo Grace<\/a><\/li>\n\n\n\n
  15. Management Strategies in Tax Planning and Transfer Pricing in Nigeria : BY ENOBAKHARE K.O. & OKAFOR C.A.<\/a><\/li>\n\n\n\n
  16. Agripreneurship and Cassava Production in Edo State: An Empirical Study : BY ODIASE Bernard & OSEYOMON Ehi Patrick<\/a><\/li>\n\n\n\n
  17. Apprenticeship Practice and Development of Adire Business in Abeokuta Metropolis : BY AGBI Babatunde, SURAJU Adekunbi & ADENUBI Samuel O.<\/a><\/li>\n\n\n\n
  18. Determinants of Dividend Payout of Selected Quoted Brewery Firms in the Nigerian Exchange Group : BY OSEMWENKHAE, O. & AIGBOVO, O.<\/a><\/li>\n\n\n\n
  19. Pecking Order & Signaling Theories: Evidence from Quoted Manufacturing Companies in Mauritius : BY WALLACE Osamudiamen Lydia & ISIBOR Osaigbovo Britney<\/a><\/li>\n\n\n\n
  20. Bank Loan, Foreign Exchange Influence and Bank Performance : BY KASIMU Abudu & IROH Emeka Henry<\/a><\/li>\n\n\n\n
  21. Internal Control System and the Performance of Public Organizations in Nigeria: Exploring the Challenges and Prospects : BY CHIKA N. Oguonu & CHUKWUKA Ekene Udoka<\/a><\/li>\n\n\n\n
  22. Government Bond Duration Model and Immunisation Strategy in the Nigerian Bond Market : BY IRABOR Uyimwen Kurtis <\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[142],"class_list":["post-2879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editions","tag-editions"],"aioseo_notices":[],"yoast_head":"\nUJM Volume 3, Number 2, September 2024 (Special Edition) - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2024\/10\/08\/ujm-volume-3-number-2-september-2024-special-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UJM Volume 3, Number 2, September 2024 (Special Edition) - 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