{"id":2804,"date":"2024-10-04T13:01:21","date_gmt":"2024-10-04T13:01:21","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=2804"},"modified":"2024-10-08T17:26:49","modified_gmt":"2024-10-08T17:26:49","slug":"ethical-consumerism-on-consumers-purchase-intentions-and-actual-purchase-behaviours","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2024\/10\/04\/ethical-consumerism-on-consumers-purchase-intentions-and-actual-purchase-behaviours\/","title":{"rendered":"Ethical Consumerism on Consumers Purchase Intentions and Actual Purchase Behaviours"},"content":{"rendered":"\n

1<\/sup>OLASEHINDE Sunday Adeniyi, Ph.D.; 2<\/sup>ONIBON Modupe Titilayo Grace; 3<\/sup>SOLANKE Festus Taiwo, Ph.D; 4<\/sup>EBHOAYE Solomon Ogiedo; 5<\/sup>OLADEJO Aderonke Sakirat & 6<\/sup>ABU Naomi<\/strong>
1, 2, 4, 5&6<\/sup>Department of Business Administration, Federal University Oye-Ekiti, Nigeria
3<\/sup>Department of Accounting, Federal University Oye-Ekiti, Nigeria
*For correspondence, email: sunday.olasehinde@fuoye.edu.ng<\/em><\/p>\n\n\n\n

Abstract<\/strong>
The study main objective is to investigate the effect of ethical consumerism on consumers purchase intentions and actual purchase behaviours using the Igbemo Rice processing company limited in Irepodun\/Ifeolodun Local Government in Ekiti State as the case study. The research adopted a descriptive quantitative survey design in examining the research topic. The study data was sourced from primary sources utilising questionnaires to acquire the opinions of respondents. The sample consisted of 120 respondents selected through simple random and purposive sampling techniques. The study findings indicated that 93.3% of respondents opined that they are aware of ethical consumerism and people who drop product package anywhere pollute the environment, 76.7% of respondents indicated that the rice produced from the mill are easily accessible in the market, 81.7% of respondents indicated that the rice mill is producing eco-friendly goods to protect consumers, while 87.5% of respondents indicated that the significant level of transparency in the Igbemo rice mill business production ensures they purchase their products. Based on findings, it was recommended that manufacturing companies and industries should keep to ensuring high regard and respect for consumer needs and labour roles in their respective organisations. In addition, manufacturing companies should invest in new technologies to control the amount of waste introduced into the environment and to enhance the production of goods with ethical values for consumers\u2018 consumption.<\/p>\n\n\n\n

Keywords:<\/strong> Ethical consumerism, consumer purchase intentions, actual purchase behaviours.<\/p>\n\n\n\n

DOWNLOAD FULL ARTICLE IN PDF<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

1OLASEHINDE Sunday Adeniyi, Ph.D.; 2ONIBON Modupe Titilayo Grace; 3SOLANKE Festus Taiwo, Ph.D; 4EBHOAYE Solomon Ogiedo; […]<\/p>\n","protected":false},"author":1,"featured_media":2818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[102],"class_list":["post-2804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-relationship-management","tag-consumer"],"aioseo_notices":[],"yoast_head":"\nEthical Consumerism on Consumers Purchase Intentions and Actual Purchase Behaviours - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2024\/10\/04\/ethical-consumerism-on-consumers-purchase-intentions-and-actual-purchase-behaviours\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethical Consumerism on Consumers Purchase Intentions and Actual Purchase Behaviours - 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