{"id":2729,"date":"2024-07-18T16:11:42","date_gmt":"2024-07-18T16:11:42","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=2729"},"modified":"2024-07-18T16:11:44","modified_gmt":"2024-07-18T16:11:44","slug":"effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\/","title":{"rendered":"Effect of Country of Origin on the Purchase of Fabric Products Amongst Women in Calabar"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>KAJANG Joshua L. PhD,<br>EZEKIEL Maurice Sunday PhD,<br>BASSEY Agnes E. PhD*<br>&amp;<br>MUZE John Iwara<\/strong><br>Department of Marketing,<br>Faculty of Management Sciences,<br>University of Calabar.<br><em>*For Correspondence, email: agnesbassey@unical.edu.ng<\/em><\/p>\n\n\n\n<p><strong>Abstract<\/strong><br>The study examined \u2018\u2019effect of country of origin on the purchase of fabric Products amongst women in Calabar\u201d. It was conducted to examine the effect of social class perception, country\u2019s brand image, and perceived innovation on women purchase of fabric products in Calabar. Cross sectional design was adopted for the study. Primary data was employed using the convenience sampling technique to survey 138 women who purchase and uses fabrics in Calabar Municipality. 134 correctly filled questionnaire were retrieved and the multiple regression analytical tool was used to test the effect of the variables using the Statistical Package for Social Sciences (SPSS) version 23. The study revealed that social class, country\u2019s brand image, and perceived innovation have significant positive effect on customers\u2019 patronage of fabrics in Calabar. Base on this, it was recommended that Nigeria fabrics manufacturers should step up the quality of locally manufactured fabrics to compete favorably with foreign brand Manufacturers, Locally made fabrics need to stop the colonizing of foreign fabric that will give Nigeria brand an image that is unique such as the production of adire, among others. Again, Local manufacturers should introduce innovative design that are peculiar to the Nigeria culture, especially for Nigerians in the diaspora.<br><strong>Keywords:<\/strong> Country of origin, fabric products, social class, brand image and Perceived innovation.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/Effect-of-Country-of-Origin-on-the-Purchase-of-Fabric-Products-Amongst-Women-in-Calabar.pdf\">DOWNLOAD FULL ARTICLE IN PDF<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KAJANG Joshua L. PhD,EZEKIEL Maurice Sunday PhD,BASSEY Agnes E. PhD*&amp;MUZE John IwaraDepartment of Marketing,Faculty of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101,104],"tags":[27],"class_list":["post-2729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-buying-behaviour","category-other-areas","tag-behaviour"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effect of Country of Origin on the Purchase of Fabric Products Amongst Women in Calabar - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effect of Country of Origin on the Purchase of Fabric Products Amongst Women in Calabar - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"KAJANG Joshua L. PhD,EZEKIEL Maurice Sunday PhD,BASSEY Agnes E. PhD*&amp;MUZE John IwaraDepartment of Marketing,Faculty of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T16:11:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-18T16:11:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/UJM-3-2-06.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"502\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Effect of Country of Origin on the Purchase of Fabric Products Amongst Women in Calabar\",\"datePublished\":\"2024-07-18T16:11:42+00:00\",\"dateModified\":\"2024-07-18T16:11:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\\\/\"},\"wordCount\":267,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/UJM-3-2-06.jpg\",\"keywords\":[\"Behaviour\"],\"articleSection\":[\"Consumer Buying Behaviour\",\"Other Research Areas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/effect-of-country-of-origin-on-the-purchase-of-fabric-products-amongst-women-in-calabar\\\/\",\"name\":\"Effect of Country of Origin on the Purchase of Fabric Products Amongst Women in Calabar - 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