{"id":2675,"date":"2024-07-18T14:32:45","date_gmt":"2024-07-18T14:32:45","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=2675"},"modified":"2024-07-18T14:32:47","modified_gmt":"2024-07-18T14:32:47","slug":"faith-based-marketing-and-online-engagement-of-customers-of-health-and-wellness-products-in-benin-city","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/faith-based-marketing-and-online-engagement-of-customers-of-health-and-wellness-products-in-benin-city\/","title":{"rendered":"Faith-Based Marketing and Online Engagement of Customers of Health and Wellness Products in Benin City"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>AKENZUA Princess<\/strong><br><strong>Oghogho Uyi Theresa<\/strong><br>&amp;<br><strong>OSEYOMON Ehi Patrick<\/strong><br>Department of Marketing,<br>Faculty of Management Sciences<br>University of Benin, Benin City. Edo State, Nigeria<\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p>This research explores the influence of faith-based marketing on customer engagement within the health and wellness product sector in Benin City. The primary objectives of the study were to assess the impact of product authenticity, interactivity, religiosity, and inclusivity on customer engagement in this particular market. Employing a survey research design, the study targeted a diverse population of health and wellness product consumers in Benin City. The research instrument utilized was a structured questionnaire, and data analysis was conducted using inferential statistics via the Statistical Package for the Social Sciences (SPSS). The study&#8217;s outcomes encompass key findings, customer engagement was significantly influence by product authenticity, interactivity, and religiosity, whereas customer engagement was not-significantly influenced by inclusivity. It was concluded that by prioritizing product authenticity, fostering interactivity, and incorporating elements of religiosity, marketers can tailor their strategies to align with the cultural and religious context of the region. It was further recommended that marketers should foster stronger connections with consumers and drive engagement in the competitive health and wellness market by adopting the identified variables in faith-based marketing.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Faith-based, Marketing, Engagement, Customers.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/Faith-Based-Marketing-and-Online-Engagement-of-Customers-of-Health-and-Wellness-Products-in-Benin-City.pdf\">DOWNLOAD FULL ARTICLE IN PDF<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AKENZUA PrincessOghogho Uyi Theresa&amp;OSEYOMON Ehi PatrickDepartment of Marketing,Faculty of Management SciencesUniversity of Benin, Benin City. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[140],"tags":[79,81],"class_list":["post-2675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-satisfaction","tag-small-biz"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faith-Based Marketing and Online Engagement of Customers of Health and Wellness Products in Benin City - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/faith-based-marketing-and-online-engagement-of-customers-of-health-and-wellness-products-in-benin-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faith-Based Marketing and Online Engagement of Customers of Health and Wellness Products in Benin City - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"AKENZUA PrincessOghogho Uyi Theresa&amp;OSEYOMON Ehi PatrickDepartment of Marketing,Faculty of Management SciencesUniversity of Benin, Benin City. 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