{"id":2640,"date":"2024-07-18T13:27:34","date_gmt":"2024-07-18T13:27:34","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=2640"},"modified":"2024-07-18T13:41:32","modified_gmt":"2024-07-18T13:41:32","slug":"digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/","title":{"rendered":"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>AGBONIFOH Christopher Ihionkhan (PhD)<sup>1<\/sup><br>&amp;<br>OZOLUA Eguakhide<sup>2<\/sup><\/strong><br>Department of Marketing, University of Benin, Edo State<br>Department of Banking &amp; Finance, University of Benin, Edo State<br><em>Corresponding Author\u2019s<\/em> <em>Email: christopher.aghonifoh@unihen.edu<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Abstract<\/strong><br>This study examined digital marketing and small and medium scale enterprises performance in Egor Local Government Council, Benin City. Specifically, the research ascertained the effect of social media marketing, email marketing and search engine marketing on SMEs\u2019 performance in Egor Local Government Council, Benin City. The study adopted the survey research design. Convenience sampling was employed to select a sample of 100 SMEs operators in Egor Local Government Council in Benin City. Data were derived from primary sources and analysed using simple percentages, means, and multiple regression for the purpose of testing hypotheses formulated. The result showed that social media marketing was positive and significantly related to SMEs\u2019 performance in Egor Local Government Council. Email marketing was positive and significantly related to SMEs \u2019 performance in Egor Local Government Council. Search engine marketing was significant and positively related to SMEs \u2019 performance in Egor Local Government Council.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Keywords: Business performance, Digital marketing, Enterprises, SMEs, Social media<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/Digital-Marketing-and-Small-and-Medium-Scale-Enterprises-Performance-in-Egor-Local-Government-Council-Benin-City.pdf\">DOWNLOAD FULL ARTICLE IN PDF<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AGBONIFOH Christopher Ihionkhan (PhD)1&amp;OZOLUA Eguakhide2Department of Marketing, University of Benin, Edo StateDepartment of Banking &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[104],"tags":[103],"class_list":["post-2640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-areas","tag-marketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"AGBONIFOH Christopher Ihionkhan (PhD)1&amp;OZOLUA Eguakhide2Department of Marketing, University of Benin, Edo StateDepartment of Banking &amp; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T13:27:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-18T13:41:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/UJM-2-2-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"502\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City\",\"datePublished\":\"2024-07-18T13:27:34+00:00\",\"dateModified\":\"2024-07-18T13:41:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/\"},\"wordCount\":207,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/UJM-2-2-3.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Other Research Areas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/\",\"name\":\"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City - Uniben Journal of Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/UJM-2-2-3.jpg\",\"datePublished\":\"2024-07-18T13:27:34+00:00\",\"dateModified\":\"2024-07-18T13:41:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/UJM-2-2-3.jpg\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/UJM-2-2-3.jpg\",\"width\":502,\"height\":325},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ujm.com.ng\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"name\":\"Uniben Journal of Marketing\",\"description\":\"Leaders in Marketing Education ISSN: 2814-1490\",\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ujm.com.ng\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\",\"name\":\"Uniben Journal of Marketing\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"width\":94,\"height\":93,\"caption\":\"Uniben Journal of Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\",\"name\":\"osaifo.osigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"caption\":\"osaifo.osigo\"},\"sameAs\":[\"https:\\\/\\\/ujm.com.ng\"],\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/author\\\/osaifo-osigo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City - Uniben Journal of Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City - Uniben Journal of Marketing","og_description":"AGBONIFOH Christopher Ihionkhan (PhD)1&amp;OZOLUA Eguakhide2Department of Marketing, University of Benin, Edo StateDepartment of Banking &amp; [&hellip;]","og_url":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/","og_site_name":"Uniben Journal of Marketing","article_published_time":"2024-07-18T13:27:34+00:00","article_modified_time":"2024-07-18T13:41:32+00:00","og_image":[{"width":502,"height":325,"url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/UJM-2-2-3.jpg","type":"image\/jpeg"}],"author":"osaifo.osigo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osaifo.osigo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/#article","isPartOf":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/"},"author":{"name":"osaifo.osigo","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06"},"headline":"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City","datePublished":"2024-07-18T13:27:34+00:00","dateModified":"2024-07-18T13:41:32+00:00","mainEntityOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/"},"wordCount":207,"commentCount":0,"publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/UJM-2-2-3.jpg","keywords":["Marketing"],"articleSection":["Other Research Areas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/","url":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/","name":"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City - Uniben Journal of Marketing","isPartOf":{"@id":"https:\/\/ujm.com.ng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/#primaryimage"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/UJM-2-2-3.jpg","datePublished":"2024-07-18T13:27:34+00:00","dateModified":"2024-07-18T13:41:32+00:00","breadcrumb":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/#primaryimage","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/UJM-2-2-3.jpg","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2024\/07\/UJM-2-2-3.jpg","width":502,"height":325},{"@type":"BreadcrumbList","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/digital-marketing-and-small-and-medium-scale-enterprises-performance-in-egor-local-government-council-benin-city\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ujm.com.ng\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City"}]},{"@type":"WebSite","@id":"https:\/\/ujm.com.ng\/#website","url":"https:\/\/ujm.com.ng\/","name":"Uniben Journal of Marketing","description":"Leaders in Marketing Education ISSN: 2814-1490","publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ujm.com.ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ujm.com.ng\/#organization","name":"Uniben Journal of Marketing","url":"https:\/\/ujm.com.ng\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","width":94,"height":93,"caption":"Uniben Journal of Marketing"},"image":{"@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06","name":"osaifo.osigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","caption":"osaifo.osigo"},"sameAs":["https:\/\/ujm.com.ng"],"url":"https:\/\/ujm.com.ng\/index.php\/author\/osaifo-osigo\/"}]}},"_links":{"self":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=2640"}],"version-history":[{"count":1,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2640\/revisions"}],"predecessor-version":[{"id":2658,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2640\/revisions\/2658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media\/2660"}],"wp:attachment":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=2640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/categories?post=2640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/tags?post=2640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}