{"id":2635,"date":"2024-07-18T12:49:28","date_gmt":"2024-07-18T12:49:28","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=2635"},"modified":"2024-07-18T12:49:31","modified_gmt":"2024-07-18T12:49:31","slug":"ujm-volume-2-number-2-december-2023","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/","title":{"rendered":"UJM Volume 2, Number 2, December 2023"},"content":{"rendered":"\n<p>UNIBEN Journal of Marketing (UJM) <\/p>\n\n\n\n<p>Volume 2, Number 2, December, 2023<br><\/p>\n\n\n\n<p>Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City AGBONIFOH Christopher Ihionkhan &amp; OZOLUA Eguakhide <\/p>\n\n\n\n<p>Product Involvement, Consumer Motivation and Purchase Intention in Seven Up Company<br>OYOR Godspower (Ph.D) &amp; OKUNGBOWA Praise <\/p>\n\n\n\n<p>Corporate Bond Duration Model and Immunization Strategy in the Nigerian Bond Market IRABOR Uyimwen Kurtis, PhD &amp; OMIGIE Obehi Samuel, PhD <\/p>\n\n\n\n<p>Celebrity Endorsements and Brand Performance of Cosmetic Products in Benin City<br>ERUKAYE Omosegho Jennifer &amp; OSEYOMON Ehi Patrick <\/p>\n\n\n\n<p>Sustainability and Business Performance of Big Joe Water, Benin City<br>OSAYANDE Osahenrunmwen &amp; OSEYOMON Ehi Patrick <\/p>\n\n\n\n<p>Faith-Based Marketing and Online Engagement of Customers of Health and Wellness Products in Benin City AKENZUA Princess Oghogho Uyi Theresa &amp; OSEYOMON Ehi Patrick <\/p>\n\n\n\n<p>Social Media Influencers and Consumer Brand Loyalty of Darling Hair Product<br>EBHOTE Oseremen Ph.D. &amp; IMOLORE, Calice <\/p>\n\n\n\n<p>Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State<br>EDIRI Osio Joyce &amp; OSEYOMON Ehi Patrick <\/p>\n\n\n\n<p>Event Tourism Marketing and Customer Satisfaction in Benin City<br>IROBUN Uyi Julius &amp; OSEYOMON Ehi Patrick <\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>UNIBEN Journal of Marketing (UJM) Volume 2, Number 2, December, 2023 Digital Marketing and Small [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[142],"class_list":["post-2635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editions","tag-editions"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UJM Volume 2, Number 2, December 2023 - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UJM Volume 2, Number 2, December 2023 - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"UNIBEN Journal of Marketing (UJM) Volume 2, Number 2, December, 2023 Digital Marketing and Small [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T12:49:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-18T12:49:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/2nd-ed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"719\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"UJM Volume 2, Number 2, December 2023\",\"datePublished\":\"2024-07-18T12:49:28+00:00\",\"dateModified\":\"2024-07-18T12:49:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/\"},\"wordCount\":178,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2nd-ed.png\",\"keywords\":[\"Editions\"],\"articleSection\":[\"Editions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/\",\"name\":\"UJM Volume 2, Number 2, December 2023 - Uniben Journal of Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2nd-ed.png\",\"datePublished\":\"2024-07-18T12:49:28+00:00\",\"dateModified\":\"2024-07-18T12:49:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2nd-ed.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2nd-ed.png\",\"width\":719,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2024\\\/07\\\/18\\\/ujm-volume-2-number-2-december-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ujm.com.ng\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UJM Volume 2, Number 2, December 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"name\":\"Uniben Journal of Marketing\",\"description\":\"Leaders in Marketing Education ISSN: 2814-1490\",\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ujm.com.ng\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\",\"name\":\"Uniben Journal of Marketing\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"width\":94,\"height\":93,\"caption\":\"Uniben Journal of Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\",\"name\":\"osaifo.osigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"caption\":\"osaifo.osigo\"},\"sameAs\":[\"https:\\\/\\\/ujm.com.ng\"],\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/author\\\/osaifo-osigo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UJM Volume 2, Number 2, December 2023 - Uniben Journal of Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/","og_locale":"en_US","og_type":"article","og_title":"UJM Volume 2, Number 2, December 2023 - Uniben Journal of Marketing","og_description":"UNIBEN Journal of Marketing (UJM) Volume 2, Number 2, December, 2023 Digital Marketing and Small [&hellip;]","og_url":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/","og_site_name":"Uniben Journal of Marketing","article_published_time":"2024-07-18T12:49:28+00:00","article_modified_time":"2024-07-18T12:49:31+00:00","og_image":[{"width":719,"height":720,"url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/2nd-ed.png","type":"image\/png"}],"author":"osaifo.osigo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osaifo.osigo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/#article","isPartOf":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/"},"author":{"name":"osaifo.osigo","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06"},"headline":"UJM Volume 2, Number 2, December 2023","datePublished":"2024-07-18T12:49:28+00:00","dateModified":"2024-07-18T12:49:31+00:00","mainEntityOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/"},"wordCount":178,"commentCount":0,"publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/2nd-ed.png","keywords":["Editions"],"articleSection":["Editions"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/","url":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/","name":"UJM Volume 2, Number 2, December 2023 - Uniben Journal of Marketing","isPartOf":{"@id":"https:\/\/ujm.com.ng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/#primaryimage"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/2nd-ed.png","datePublished":"2024-07-18T12:49:28+00:00","dateModified":"2024-07-18T12:49:31+00:00","breadcrumb":{"@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/#primaryimage","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/2nd-ed.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/2nd-ed.png","width":719,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/ujm.com.ng\/index.php\/2024\/07\/18\/ujm-volume-2-number-2-december-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ujm.com.ng\/"},{"@type":"ListItem","position":2,"name":"UJM Volume 2, Number 2, December 2023"}]},{"@type":"WebSite","@id":"https:\/\/ujm.com.ng\/#website","url":"https:\/\/ujm.com.ng\/","name":"Uniben Journal of Marketing","description":"Leaders in Marketing Education ISSN: 2814-1490","publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ujm.com.ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ujm.com.ng\/#organization","name":"Uniben Journal of Marketing","url":"https:\/\/ujm.com.ng\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","width":94,"height":93,"caption":"Uniben Journal of Marketing"},"image":{"@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06","name":"osaifo.osigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","caption":"osaifo.osigo"},"sameAs":["https:\/\/ujm.com.ng"],"url":"https:\/\/ujm.com.ng\/index.php\/author\/osaifo-osigo\/"}]}},"_links":{"self":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=2635"}],"version-history":[{"count":1,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2635\/revisions"}],"predecessor-version":[{"id":2636,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2635\/revisions\/2636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media\/2535"}],"wp:attachment":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=2635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/categories?post=2635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/tags?post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}