{"id":2431,"date":"2023-07-01T20:04:40","date_gmt":"2023-07-01T20:04:40","guid":{"rendered":"https:\/\/ujm.com.ng\/?p=2431"},"modified":"2024-07-29T13:40:23","modified_gmt":"2024-07-29T13:40:23","slug":"social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria","status":"publish","type":"post","link":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/","title":{"rendered":"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria"},"content":{"rendered":"\n<p class=\"has-text-align-center has-medium-font-size\"><strong>ISIBOR, Osaiga Felix (PhD)<sup>1<\/sup>, OLAWALE Lola Adetunji<sup>2<\/sup>,<br>DARAMOLA, Gloria C.<sup>3<\/sup> &amp; AGBONIFOH Christopher Ihionkhan (PhD)<sup>4<\/sup><br><\/strong><sup>1,4<\/sup>Department of Marketing, University of Benin, Edo State<br><sup>1<\/sup>Osaiga.isibor@uniben.edu, <sup>4<\/sup>Christopher.agbonifoh@uniben.edu<br><sup>2<\/sup>Department of Marketing, Moshood Abiola Polytechnic, Abeokuta, Ogun State<br><sup>3<\/sup>Business Administration Department, Bell University of Technology, Ota, Ogun State<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Abstract<\/strong><br>The study examines the implications of social distancing on consumers&#8217; repurchase, Respondents&#8217; opinion was gathered from selected South-Western States in Nigeria, using a structured questionnaire distributed with the means of google doc via social media platforms. Results from data obtained showed that repeat purchase intention for the selected beverage brands increased as the period of social distancing stretched. Hence there was a positive and significant relationship between the imposition of social distancing and consumers&#8217; repurchase intention for beverages during the lock down. There was however no significant difference in repeat purchase intention based on Voluntariness to engage in social distancing. The study therefore recommends more attention on consumers voluntarism as it relates to social distancing during any period<br>of pandemic. Furthermore, since repeat purchase for beverages tends to be high during lockdown, manufacturers \/ producers of beverages should be treated as essential workers and should be exempted from sit-at-home order or lockdown by the government to enable them meet the demands and yearnings of their teeming consumers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>Keywords:<\/em><\/strong> Beverages; COVID-19 Lockdown, FMCG, Repurchase Intention, Social<br>Distancing.<\/p>\n\n\n\n<p class=\"has-text-align-center has-regular-font-size\"><strong><a href=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/Social-Distancing-and-Repurchase-Intention-during-the-COVID-19-Lockdown-Empirical-Evidence-from-Selected-States-in-Southern-Nigeria-2.pdf\">DOWNLOAD THE FULL ARTICLE (PDF)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ISIBOR, Osaiga Felix (PhD)1, OLAWALE Lola Adetunji2,DARAMOLA, Gloria C.3 &amp; AGBONIFOH Christopher Ihionkhan (PhD)41,4Department of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[104],"tags":[106],"class_list":["post-2431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-areas","tag-services"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria - Uniben Journal of Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria - Uniben Journal of Marketing\" \/>\n<meta property=\"og:description\" content=\"ISIBOR, Osaiga Felix (PhD)1, OLAWALE Lola Adetunji2,DARAMOLA, Gloria C.3 &amp; AGBONIFOH Christopher Ihionkhan (PhD)41,4Department of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/\" \/>\n<meta property=\"og:site_name\" content=\"Uniben Journal of Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-01T20:04:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-29T13:40:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/UJM-2-2-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"502\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"osaifo.osigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osaifo.osigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/\"},\"author\":{\"name\":\"osaifo.osigo\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\"},\"headline\":\"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria\",\"datePublished\":\"2023-07-01T20:04:40+00:00\",\"dateModified\":\"2024-07-29T13:40:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/UJM-2-2-8.jpg\",\"keywords\":[\"Services\"],\"articleSection\":[\"Other Research Areas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/\",\"name\":\"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria - Uniben Journal of Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/UJM-2-2-8.jpg\",\"datePublished\":\"2023-07-01T20:04:40+00:00\",\"dateModified\":\"2024-07-29T13:40:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/UJM-2-2-8.jpg\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/UJM-2-2-8.jpg\",\"width\":502,\"height\":325},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/2023\\\/07\\\/01\\\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ujm.com.ng\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#website\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"name\":\"Uniben Journal of Marketing\",\"description\":\"Leaders in Marketing Education ISSN: 2814-1490\",\"publisher\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ujm.com.ng\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#organization\",\"name\":\"Uniben Journal of Marketing\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"contentUrl\":\"https:\\\/\\\/ujm.com.ng\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-image_2023-07-02_200331926.png\",\"width\":94,\"height\":93,\"caption\":\"Uniben Journal of Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ujm.com.ng\\\/#\\\/schema\\\/person\\\/c8903c98a98c5ec11dbae639c35bbd06\",\"name\":\"osaifo.osigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g\",\"caption\":\"osaifo.osigo\"},\"sameAs\":[\"https:\\\/\\\/ujm.com.ng\"],\"url\":\"https:\\\/\\\/ujm.com.ng\\\/index.php\\\/author\\\/osaifo-osigo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria - Uniben Journal of Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/","og_locale":"en_US","og_type":"article","og_title":"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria - Uniben Journal of Marketing","og_description":"ISIBOR, Osaiga Felix (PhD)1, OLAWALE Lola Adetunji2,DARAMOLA, Gloria C.3 &amp; AGBONIFOH Christopher Ihionkhan (PhD)41,4Department of [&hellip;]","og_url":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/","og_site_name":"Uniben Journal of Marketing","article_published_time":"2023-07-01T20:04:40+00:00","article_modified_time":"2024-07-29T13:40:23+00:00","og_image":[{"width":502,"height":325,"url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/UJM-2-2-8.jpg","type":"image\/jpeg"}],"author":"osaifo.osigo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osaifo.osigo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/#article","isPartOf":{"@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/"},"author":{"name":"osaifo.osigo","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06"},"headline":"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria","datePublished":"2023-07-01T20:04:40+00:00","dateModified":"2024-07-29T13:40:23+00:00","mainEntityOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/"},"wordCount":246,"commentCount":0,"publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/UJM-2-2-8.jpg","keywords":["Services"],"articleSection":["Other Research Areas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/","url":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/","name":"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria - Uniben Journal of Marketing","isPartOf":{"@id":"https:\/\/ujm.com.ng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/#primaryimage"},"image":{"@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/#primaryimage"},"thumbnailUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/UJM-2-2-8.jpg","datePublished":"2023-07-01T20:04:40+00:00","dateModified":"2024-07-29T13:40:23+00:00","breadcrumb":{"@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/#primaryimage","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/UJM-2-2-8.jpg","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/UJM-2-2-8.jpg","width":502,"height":325},{"@type":"BreadcrumbList","@id":"https:\/\/ujm.com.ng\/index.php\/2023\/07\/01\/social-distancing-and-repurchase-intention-during-the-covid-19-lockdown-empirical-evidence-from-selected-states-in-southern-nigeria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ujm.com.ng\/"},{"@type":"ListItem","position":2,"name":"Social Distancing and Repurchase Intention during the COVID-19 Lockdown: Empirical Evidence from Selected States in Southern Nigeria"}]},{"@type":"WebSite","@id":"https:\/\/ujm.com.ng\/#website","url":"https:\/\/ujm.com.ng\/","name":"Uniben Journal of Marketing","description":"Leaders in Marketing Education ISSN: 2814-1490","publisher":{"@id":"https:\/\/ujm.com.ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ujm.com.ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ujm.com.ng\/#organization","name":"Uniben Journal of Marketing","url":"https:\/\/ujm.com.ng\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/","url":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","contentUrl":"https:\/\/ujm.com.ng\/wp-content\/uploads\/2023\/07\/cropped-image_2023-07-02_200331926.png","width":94,"height":93,"caption":"Uniben Journal of Marketing"},"image":{"@id":"https:\/\/ujm.com.ng\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ujm.com.ng\/#\/schema\/person\/c8903c98a98c5ec11dbae639c35bbd06","name":"osaifo.osigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302e2ae575f5df3be608e8ca7b0ed8f384fe5ed64b9f1144e3a991f2b34f3ff6?s=96&d=mm&r=g","caption":"osaifo.osigo"},"sameAs":["https:\/\/ujm.com.ng"],"url":"https:\/\/ujm.com.ng\/index.php\/author\/osaifo-osigo\/"}]}},"_links":{"self":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=2431"}],"version-history":[{"count":7,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2431\/revisions"}],"predecessor-version":[{"id":2620,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/posts\/2431\/revisions\/2620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media\/2793"}],"wp:attachment":[{"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=2431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/categories?post=2431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ujm.com.ng\/index.php\/wp-json\/wp\/v2\/tags?post=2431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}